Frugal Quick Tips &
E-Zine marketing . . .
Tips by Terri Gray of TerriGray.com
- Make use of thank you
Do you have a reply form or
order form on your site? If so, where does it take your prospect/client
after they have filled it out? Wherever it goes, make sure you take advantage
of that space, by turning it into another marketing opportunity and not
just another thank you page! Consider the following . . .
Include a way for your prospect
to subscribe to your in-house mailing list. That way you can keep them
informed of new products, services, specials etc. Referrals and repeat
business are your livelihood! Make it easy for these "hot prospects"
to join your list!
This page is also a GREAT
place to post banner ads for other products or services you are promoting.
Your prospect just finished going through your site, and is quite likely
looking for somewhere else to visit. Make it easy for them to find something
new to check out!
Thank you pages on other
people's sites are also great places for you to buy advertising. You
have a captive audience. There is no other information to read, they've
just finished going through that site. It's a perfect opportunity for
a click thru to your site! You can even exchange banners, in this location,
with other sites who target your same market.
Advertising in e-zines that
TARGET your specific market is a GREAT way to generate more sales and
leads. Starting your own e-zine is another good way to build your business
and your sales. Below are resources to help you locate e-zines to advertise
in, as well as resources to help you get your own e-zine off the ground!!
Make Your Ad Count:
Articles & E-zine Builder
is an e-mail-based discussion list for Editors, Publishers, and all
others involved or interested in electronic publications. Topics range
from selling advertising, marketing, to newsletter delivery formats,
frequency, software and resources for editors and publishers, etc.
If you don't feel comfortable
writing your own ad copy, seek the services of a professional copywriter.
You'll pay once for the initial creation of the ad(s) and will be able
to continue using them for as long as you like. The cost of a professionally
written ad will be recouped by the increase in responses you get. No
reason to waste money on a poorly written ad ;-).
Be sure to repeat your ads
often. Keep in mind that people generally don't buy right away. It takes
an average of 7 times for your prospects to actually notice your ad
and to consider responding or acting on it.
Always be sure to offer something
free! Nothing gets attention better than the word FREE. Free report,
free consultation, free sample . . . find something that you can offer
free if prospects responds within a specific period of time.
OK, now you've got your market
targeted, your ad written and you've chosen which ezines you're going
to run it in. Now how are you going tell which ads worked?
Tracking your ads should
be an integral part of your marketing plan. From the data you gather,
you'll know what ads worked best, and what ezines pulled the best for
In order to track your ads,
be sure to code each one uniquely. For example, if you are using an
email address for prospects to reply to, use something like: email@example.com?subject=code1
or create a unique URL for prospects to go to like: yourdomain.com/code1.
When using a URL, you can use your stats program to see how many visitors
came to your URL from that particular ad. If your hosting company doesn't
provide stats, try these resources:
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Terri Gray has been
assisting business with their Internet marketing and website design needs
for over 4 years. Contact
her for a free intitial consultation on your upcoming website design
or redesign project.
want you to succeed!
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