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Sample Sales Letters
submitted by Sandi Stevens

Sample #1

[Date]

[Mr./Mrs./Ms./Dr.] [Customer's Full Name]
[Title]
[Company Name]
[Address] [City], [State] [Zip/Postal Code]

Dear [Mr./Mrs./Ms./Dr.] [Customer's Last Name]:

Don't lose this letter, or you'll lose your free gift!

[Name of Your Store] is having our [Name of the Sale] Sale, and we want you to be there, for outstanding savings on everything in the store.

And a FREE gift everyone will love.

Beginning [First Day of the Sale, Including Month, Day and Year] and Ending [Customer's Last Day of the Sale, Including Month, Day and Year], [Name of Your Store] will have huge discounts, up to [Highest Percentage Customer Can Save During Sale]% on items like these:

[Highest Percentage Customer Can Save During Sale]% off all [First Type of Product On Sale at the Highest Discount]. or [Highest Percentage Customer Can Save During Sale]% off all [Second Type of Product On Sale at the Highest Discount]. or [Highest Percentage Customer Can Save During Sale]% off all [Third Type of Product On Sale at the Highest Discount].

And not only will you save, but if you bring in this letter during the [Name of the Sale] Sale, we'll also give you a [Name of the Free Gift], absolutely free.

Mark your calendar now for the [Name of the Sale] Sale: [First Day of the Sale, Including Month, Day and Year] - [Customer's Last Day of the Sale, Including Month, Day and Year]. Come to the sale early, and don't forget to bring this letter, because our [Name of the Free Gift] supplies are limited.

And there's no telling when we'll run out.

Sincerely,

[Your Name]
[Your Title]
[Your Company Name]

P.S. Tape this letter to your door--mail it to yourself--put it in the glove compartment of your car--just don't lose it or you won't get [Name of the Free Gift] for free.

Sample #2

[Date]

[Mr./Mrs./Ms./Dr.] [Customer's Full Name]
[Title]
[Company Name]
[Address] [City], [State] [Zip/Postal Code]

Dear [Mr./Mrs./Ms./Dr.] [Customer's Last Name]:

NEW! We've just received a shipment of thousands of new [Name of the Product] and we need to get them moving!

So we've knocked off the price about [Percentage Customer Can Save By Ordering the Product from You]%--you can get your [Name of the Product] right now for just $[Price of Product].

We've never offered [Name of the Product] before, and we don't know exactly how you will respond to them. That's why we're offering them at such a low price.

We'll keep this low price for as long as we can, but if the demand is high, we'll be forced to raise our prices.

Sorry, but those are the laws of supply and demand.

So order yours now, while we're still offering this incredible introductory price--just $[Price of Product]. Call [Phone Number Customers Call to Place Orders, Preferably a Toll-free or 800 Number] right now, and give our brand new [Name of the Product] a try.

Sincerely,

[Your Name]
[Your Title]
[Your Company Name]

P.S. Don't forget about our return policy. Return any product to us within [Number of Days the Guarantee Lasts] days, and we'll refund your purchase price.

Sample #3

[Date]

[Mr./Mrs./Ms./Dr.] [Customer's Full Name]
[Title]
[Company Name]
[Address] [City], [State] [Zip/Postal Code]

Dear [Mr./Mrs./Ms./Dr.] [Customer's Last Name]:

The More You Buy The More You Save!

Now you can save even more on all items in the [Name of the Catalog] catalog. And the more you order from the catalog, the more of a discount you'll receive.

It's simple to save.

If you place an order of $[Dollar Amount Customer Must Order to Qualify for Level 1 Discount], we'll take [Percentage Customer Saves on Level 1 Discount]% off your entire order.

If you place an order of $[Dollar Amount Customer Must Order to Qualify for Level 2 Discount], we'll take [Percentage Customer Saves on Level 2 Discount]% off your entire order.

If you place an order of $[Dollar Amount Customer Must Order to Qualify for Level 3 Discount], we'll take [Percentage Customer Saves on Level 3 discount]% off your entire order.

But never mind the math. The easiest way to save is to find what you want from the catalog, make sure it adds up to at least $[Dollar Amount Customer Must Order to Qualify for Level 1 Discount], $[Dollar Amount Customer Must Order to Qualify for Level 2 Discount], or $[Dollar Amount Customer Must Order to Qualify for Level 3 Discount], then give us a call. We'll make sure you get just the right discount.

Our toll-free number is [Phone Number Customers Call to Place Orders, Preferably a Toll-free or 800 Number]. So call now and save as much as [Percentage Customer Saves on Level 3 discount]% on your order from [Your Company Name]. Because with this offer, you just can't help but save money.

Sincerely,

[Your Name]
[Your Title]
[Your Company Name]

P.S. Remember, all you have to do to qualify for the greatest discount is order $[Dollar Amount Customer Must Order to Qualify for Level 3 Discount] or more. So plan ahead for birthdays, holidays and other special occasions, and save money now on items you need to buy anyway.

********************************
Sandi Stevens
Stevens Office Services
temphelp@pathcom.com
website under construction
********************************

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