BIZine.com Small Business
In this issue:
"10 Tips To Increase Website Traffic by Terri Gray
Thought For The Day
A Note From Bizine.com
For Increasing Your Website Traffic
by Terri Gray, AustinWebDesign.com
website is a great start to your marketing efforts. However, to make the
best use of your website you need to advertise it in much the same way
you would a physical location. You have to get the word out about your
business website in order for people to find you. Below are some of the
best free and low cost methods of building traffic and exposure for your
Your Website Address.
Remember to ALWAYS include your website address any where you have your
phone number or mailing address. This includes: business card, yellow
page ad, pens/pencils, newspaper ads, stationary, envelopes, mugs, magnets,
brochures, answering machine message, signage, vehicle . . . etc.
Adwords helps spur traffic quickly.
Just login to: adwords.google.com
and create an ad campaign. Google lets you bid on your keywords and
you can set your daily and monthly ad limit. For example, you could
set a $3/day with a $30/month spending budget. Make sure you target
specific keywords for your local market.
You can create a Free blog at: blogger.com
or wordpress.com Cross link your
blog & your website. Use keyword rich content in your blog posts
and link to your website within the content too.
Articles. Write and submit articles to the various Article Banks.
Your articles should be approx. 300-500 words in length and be of interest
to your target market. Be sure to include a brief bio and link to your
website. Some article submission sites include: Digg.com, Ezinearticles.com,
tech.groups.yahoo.com/group/article_announce and ideamarketers.com.
Don't forget to also search for local businesses that may have newsletters
or articles on their websites. You can offer your content for free inclusion
in their publications, provided your brief bio and link to your site
in Social Networking Sites & Online Communities.
Add your website address to your profile on these sites. Ones to check
out include: MySpace.com, Facebook.com, hi5.com, Xanga.com, linkedin.com,
reunion.com, friendster.com, bebo.com, tagged.com, classmates.com, twitter.com,
and Squidoo.com. Also post to other Message Boards, Forums & Blogs
- Have a hobby or a special interest? Find local websites with forums,
blogs etc. that you have an interest in. You can answer questions, post
comments and leave your website address in the signature of your post.
You can also check out sites like: answers.yahoo.com, home.ivillage.com/messageboards
and local AOL boards.
on CraigsList.org. Craigs List is free in most cities. Be sure to
choose your category carefully, and don't spam the list. You don't want
to be blacklisted or to have your posts removed. Read the rules and
be responsible with your posts.
out Newsletters. By sending out periodic email newsletters, you
are reminding people of your services on a regular basis. You can encourage
your readers to forward your newsletters to other people.
Keep in mind, that press releases should not be "ads" for
your company. They need to have a news worthy angle to them. If you
don't know how to write a good press release, you may want to outsource
this for best results. Paid submission services: Prweb.com, PRNewswire.com,
PR.com, and OpenPR.com. Free submission services: PrLog.org, BetaNews.com,
I-Newswire.com and Free-Press-Release.com. You should also fax your
press releases to local media as well.
Hold a contest or drawing on your website. This could be for a free
dinner for 2 or a gift card at a local home improvement store. Cross
link with the businesses that are providing the give-aways. Announce
the contest/drawing on your blog, in your newsletter and through a press
Links with Strategic Partners. Search for local merchants, Realtors
etc. that you feel are targeting your same market. By exchanging links
with them, you are creating a win-win for each of you.
overwhelmed with all of the opportunities there are to market yourself.
Just start with a few things that look like they will be easy for you
to do and then build in some time for yourself to incorporate them into
your marketing plan. Add others as you go along and you'll be building
targeted links to your site that will help generate a steady flow of traffic.
Food For Thought:
"People don't fail because they aim too high and miss, but because
they aim too low and hit."
~ Les Brown
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